Brief introduction of top 3 Value propositions for Audience 1/2/3
Why engage with Carrot.io?
Description of why to engage (value props restated)
Who are we?
Background on company and people behind Carrot. Build rapport & show competence
What can you do to support?
Call to action - (CTA1) Sign up (CTA2) Buy an item - (CTA3) Learn More