Adverting in the diversity Space has become increasingly more difficult. Especially around LGBT or diversity hiring events. As a protected class, lesbian, gay, bisexual and transgender folks see more discrimination in the workplace than their allied sis gender and heterosexual counterparts. Forms of bias are commonplace in everything we do on a daily basis. Implicit bias, explicit bias and in some cases outright discrimination.
Advertisement placement policies that don’t allow for the opportunity to narrow down by demographic are an outright discriminatory practice from advertising platforms. By not allowing the narrowing of audience to include exclusively LGBTQ folks, advertising platforms are opening protected classes to discrimination based on bias of the general population interacting with those advertisements. This occurs with overt negative comments and reactions to the advertisement that detract from, rather than benefit LGBTQ folks.
In the past month, here are some examples of advertisements placed by Chaleur Creative that have come under fire by the general populous.
“Is your company LGBT inclusive? Register your company for the Chaleur Creative LGBT Career Fair in Boise Idaho today. Chaleur Creative is connecting LGBTQ+ individuals with companies that have LGBT inclusive policies.” [Images]
Boise, Idaho and surrounding areas. Age: 18-65+. Not allowed to narrow targeting by demographic to include the LGBTQ population.
These are just a few examples of the overt discrimination that LGBTQ+ people face on a daily basis in person, online and throughout their job search. Imagine if the people posting these comments are the hiring manager for an LGBTQ+ person. Imagine if the people posting these comments have the ability to influence the hiring of an LGBTQ+ person in any way. The ability for that LGBTQ+ person to be hired would be greatly reduced.
Our advertising mix at Chaleur Creative has changed to reduce the use of larger platforms in favor of smaller platforms that provide content and a sense of community to the LGBTQ+ folks we are looking to engage with. We have also initiated our own platform for connecting with our resources like "20 LGBT Career Fairs in 20 Cities" and our LGBT Career Fairs and Educational Events.
Join our community of LGBTQ+ folks and allies looking to connect LGBTQ+ folks with LGBT inclusive companies. Please join us as a new member and share in the experience of connecting folks with their next big career move!
Find our online community at https://www.facebook.com/groups/1043226086017763/
Making real connections with real people,
At one of our Signature Career Fair events last week, I was having a conversation with one of the recruiters participating in the event. He prefaced our conversation with, "This is likely to be the most millennial thing you'll hear all day." Of course, this peaked my interest and I had to hear more.
For a little bit of context, there were roughly 20 companies with 2-4 recruiters per company present and roughly 100 job seekers all in the same room as we were talking. There was a networking are near the food and beverage along with tables for each of the companies participating.
As we chatted, he seemed a bit overwhelmed with that many people in the room and was in need of a break. So we stepped into the hallway to talk some more. He mentioned that as a recruiter, most of his job is done via LinkedIn Messenger, replying to emails and sending text messages to his perspective candidates. Every once in a while he would have a phone conversation, but most of the time the hiring manager would actually be doing the phone outreach. It had been some time since he participated in a face-to-face event and the large group of candidates in front of him came across as a bit daunting to communicate with.
As with all of our events, my main goal is to be sure we can have real connections with real people.
Through our conversation we were able to talk about some best practices in conversation starters along with some best practices in self-care while participating in events that may be overwhelming.
Some of the tips we talked about were:
Once we talked about some of these points, we rehearsed them together. I would do a base introduction and then have him repeat it back to me.
“Hi my name is Chris and I’m the founder of Chaleur Creative. Would you like to talk together for 5 minutes?”
“Hi my name is Chris and I’d love to hear about your experiences. As someone who is the founder of a company that specializes in real connections with real people, I’d love to have a conversation with you and see what Chaleur Creative can do to support your career path.”
“Hi my name is Chris and I’d love to hear about what brought you here tonight. Would you like to chat briefly together about that?”
After the recruiter and I rehearsed some, we both took a deep breath and went back into the room and started having short conversations. That brief moment together in the hallway made it possible for him to continue with the conversations that evening.
All of us are equipped to have in-person conversations. Some of us have a limited quantity of time that we are able to do this. If you’re attending a networking event or a situation where you could possible be in a large group that causes you some anxiety or can be overwhelming, remember there are steps you can take to have some self-care in the moment.
If this sounds like you, you’re not alone. We are in this together and you are valued, seen and appreciated.
Chaleur Creative has a mission of making real connections with real people. We accomplish this by connecting digitally and in-person with folks through networking events, educational events and career fairs.
Did you know? You can now follow Chaleur Creative on LinkedIn to keep up to date on our educational, networking and career fair events. Our main priority is real connections with real people.